About-Face is a US makeup brand founded by pop star Halsey in 2021. The brand was born from a love of art, color and self-expression – and it shows in every product. About-Face breaks traditional beauty norms and encourages its users to boldly create their own style.
The brand's range includes iconic products like Matte Fluid Eye Paint eyeshadows, Shadowstick eyeshadow pencils, Cheek Freak blushes and The Performer Foundation, all designed to stand up to life on stage – whether you're on stage or at home in front of the mirror. The products are known for their intense colors, long-lasting formulas and easy application.
