Japan's KIKU-MASAMUNE combines centuries of tradition with modern skincare. This iconic brand dates back to 1659, when its famous sake brewery was founded. The skin-loving properties of sake have long been a Japanese beauty secret, and KIKU-MASAMUNE uses a unique Japanese Junmai Ginjo-shu sake (fermented rice extract), packed with vitamins and various amino acids. It brings hydration, brightness and vitality to the skin. Its classics include the Sake Skin Care Lotion toners, which have earned cult-favorite status.