All-weather mascaras, juicy lip tints and luminous foundation products are the hit products of Korean makeup, combining high quality with great value for money.
Just as Korean skincare is hugely popular, Korean makeup also offers many reasons to get inspired!
What makes Korean makeup a phenomenon? And which products are rightly praised? Scroll and master the ABC of Korean makeup!
Korean makeup continues skincare's luminous and moisturized "glass skin" thinking
At the heart of Korean makeup is the idea of a natural and effortless result. The goal is not to cover the skin, but to highlight its natural radiance.
A luminous and flattering result takes center stage, rather than dramatic contouring or heavy matte finishes.
It's no surprise then that Korean makeup goes hand in hand with skincare. Many foundation products contain skin-nourishing ingredients and sun protection. The ideal Korean makeup look is a light foundation that blends like a second skin, a subtle glow on the cheeks and softly blurred lips.
The color palette is also natural, yet playful. Pastel hues, soft pinks and peachy tones with a slight lavender lean flatter many skin tones and work year-round.
Korean makeup is also known for its perfectly refined textures: airy mousse-like blushes, bouncy cushion foundations and products that glide onto the skin effortlessly, making makeup application easy!
Key products of Korean makeup:
- Luminous and moisturizing foundations.
- Moisturizing and sheer lip products that create the "glass lip" effect.
- Juicy blushes.
- Long-lasting, waterproof mascaras.
The effortless and luminous makeup style works excellently in Finland too, where moisturizing the skin and easy everyday makeup work year-round.
Also read: Introducing Korean brand Rom&nd, charming with luminous makeup!
The best Korean makeup products for everyday and special occasions
When looking to take inspiration from Korea, it's easy to start with bestselling products that collect five-star reviews.
Mascaras
Rom&nd Han All Fix Mascara
Maximum length and volume that lasts and lasts! This award-winning waterproof mascara works from occasion to occasion.
"This is simply the best mascara of all time! It lengthens and volumizes and stays put like nothing else. No other mascaras needed 😍" - Marjukka
Foundations
Rom&nd Nu Zero Cushion
This naturally covering, moisturizing and lightweight foundation offers a beautifully skin-blending result. Especially suitable for oily and combination skin, this foundation also offers sun protection with SPF24 PA++ UV factor.
Rom&nd Bare Water Cushion
The perfect glass skin base makeup? Try this! Rom&nd's bestseller delivers a natural and luminous result that also moisturizes the skin.
Lip makeup
rom&nd Juicy Lasting Tint
Dreaming of glass-like juicy and moisturized lips? This iconic lip tint combines delicious shine, vibrant color and long-lasting comfort in one swipe.
rom&nd Glasting Water Tint
Long-lasting color meets a gorgeous dewy shine! This lightweight, water-based tint applies effortlessly, giving lips a natural, glass-like glow that lasts.
See all shades and choose yours!
Rom&nd Dewy Ful Water Tint
An effortless lip product that combines beautiful shades with a luminous shine! A single swipe is enough for a beautiful lip look, and best of all, the formula doesn't transfer or feel sticky.
"A wonderfully fresh and delicious color. Rom&nd lip products never disappoint." Sari T
Blushes
MOIRA Loveheat Cream Blush
This creamy blush brings a natural glow and luminous color to the cheeks that lasts all day. It applies easily and blends seamlessly for a soft, healthy flush.
See all shades and grab yours!
MOIRA Love Steady Liquid Blush
A liquid blush that brings a fresh color and radiant glow to the face. The lightweight formula applies smoothly and blends into the skin for flawlessly natural, long-lasting color.
See all shades and choose yours!
Eyeshadows
Rom&nd Better Than Palette
Soft matte shades and stunning glitters make this palette perfect for every day of the week. A neutral or sparkling look is achievable with these shades!
MOIRA A Moment With You Eyeshadow Palette
This stunning palette offers a range of intense, long-lasting shades that are perfect for creating unforgettable eye makeup looks, from soft everyday neutrals to full-glam finishes.
MOIRA Endless Moonlight Eyeshadow Palette
Bringing the mystical brilliance and depth of the night sky to your eye makeup, this palette combines beautiful brown and earthy shades with rich shimmer for endlessly wearable looks.
Highlighters and glow products
Rom&nd See-Through Veillighter
This powdery highlighter gives the face a subtle glow that reflects light beautifully. You can also layer the shade freely, as this lightweight highlighting powder blends into the skin seamlessly.
See all shades and grab yours!
"Just the right amount of shine, not too glittery. The texture is soft and wears well on the skin." Jenna K.
MOIRA Dreamlight Highlighter
Ready to achieve the ultimate glow? This highlighter brings a subtle shimmer to the face and body, illuminating and highlighting your favorite features for a natural, lit-from-within radiance.
See next: The best Korean skincare products